2013 Marketing Communications Internships

A marketing communications internship is the first step toward establishing a career in advertising, branding, direct marketing, promotion, publicity, and public relations. Marketing communication internships at leading media houses and creative agencies provide interns with the knowledge to create and propagate brands through mass communication channels like print, television, radio, and the internet. Interns usually work in teams and are a part of the strategy-building process for the clients. They learn to identify the target audience and then build campaigns that will convert audiences into customers. Most companies prefer associates with formal education in mass communication but lay more stress on creativity and overall understanding of market practices and trends. Candidates applying for intern positions should be dedicated, hard working, and well-versed with the basic marketing strategies.

Communications and Marketing Internship

Grassroot SoccerCambridge, MA
Position: Communications/Marketing Intern Location: Cambridge, MA (Occasional travel to Norwich, VT will be required) Reports To: Molly McHugh, Communications Manager Start Date/Duration: Summer 2013, flexible hours Grassroot Soccer Overview: Grassroot Soccer uses the power of soccer to educate, inspire, and mobilize communities to stop the spread of HIV. Our vision is a world mobilized through soccer to create an AIDS free generation. To achieve our mission, we continuously improve our innovative HIV prevention and life-skills curriculum, share our program and concept effectively, and utilize the popularity of soccer to increase our impact. To date, over 575,000 young people have graduated from GRS programs in 20 countries around the world. Scope of Position: The communications and marketing internship is a volunteer position that plays an important role in harnessing GRS stories from the field and helping deliver them in an effective strategy to leverage advocacy, funds and interest for Grassroot Soccer. The individual in this position will work with many members of the Grassroot Soccer team and will be responsible (but not limited to) the following: Projects: 1) Produce 6 to 8 new stories for GRS website 2) Coordinate with appropriate GRS staff to review and update content on static webpages 3) Improve GRS Google site speed score through updates to graphics 4) Archive GRS photo library 5) Work closely with endurance events coordinator to promote upcoming events Weekly tasks: 1) Track and archive media hits 2) Manage LinkedIn social media page 3) Review and file any new photos Additional potential work: 1) Assist with new online marketing partnerships 2) Other immediate projects that we may not anticipate yet